Facebook ads are the most underrated form of marketing today. You could spend as little as $5 dollars to gain new customers through the door. Walmart first started with Facebook ads years ago when they started to break into the auto oil change business and now they’ve already cornered a nice chuck of the market. With simple retargeting tactics Walmart will always be able to maintain a massive customer database. Not to mention that they are Walmart.
In your shop you can achieve a similar level of success by using Facebook ads to target customers. Let’s be honest here, everyone is on Facebook. If you don’t agree you should just stop reading now and find a new way to advertise. All shops have word of mouth, which is a great form of marketing. Picture this, Sammy is on Facebook and sees your ad for radiator repair. Later that day Sammy’s radiator blows. There’s a good chance Sammy seen your ad at least 3 times that day. Sammy calls you to pick his car up and the rest is money in the bank.
Another situation to paint for you is Veronica spends more time on Facebook than see does at work. Veronica sees your ad for a tune-up special your running. Veronica also knows she’s getting terrible gas mileage. Veronica is scared to go into a shop because she has this vision that mechanics take advantage of women’s lack of knowledge of cars. Veronica sends a message through Facebook to your shop about getting a tune up because she’s more comfortable doing that. You respond calming her nerves about coming in and the rest is money in the bank.
These are just minor examples of Facebook advertising. The different kind of ad campaigns you can run vary from market to market, but the principles remain the same. For more information about running your own ads on Facebook check out the Ads manager tab on your business page in Facebook. If you want nothing to do with building your own ads and want to hire a professional, reach out to Your Essential Techs! I highly recommend all thhttps://www.youressentialtechs.com/eir digital marketing services. They are the ones that helped me build this website!
Joe Lewis
Owner/Dade16
786.490.4141
info@dade16hours.com